That’s a challenge many omnichannel merchants face: making the connection between online and offline sales, and making sense of your physical store’s overall impact. Sure, you can see how many sales you make each day, but how do you measure your retail store’s contributions to your brand’s overall growth? If that sounds like you, welcome to the wonderful world of brick-and-mortar retail!īut the same data-driven approach to growing an online store may not seem possible for your physical store.
For digitally native brands, there comes a time when the thought of opening a physical store goes from being a distant goal to being a viable way of expanding into new markets, reaching and engaging with more customers, and continuing your growth trajectory.
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